Zoho is a US based business application provider with over 40 million customers in more than 180 countries.

The challenge

Create awareness and launch of Zoho Books in November 2017, in time to take advantage of the UAE becoming VAT compliant from January 2018.

The solution

With a budget of over AED 4.5 million, Watermelon planned and executed an integrated campaign that included TV, Print, Radio, OOH, Digital and Public Relations.

The impact

Zoho is now a well-known brand in the UAE and the region.