United Arab Bank was incorporated in Sharjah in 1975 and provides both corporate and retail banking. The head office is located in Sharjah and has a network of 9 branches in the UAE.

The challenge

United Arab Bank required a boost in its brand personality, and increasing its appeal to a much larger customer base.

The solution

Watermelon helped the bank ink a deal with one of the most popular football clubs in history – FC Barcelona. We also procured an exclusive alliance with FIFA for the World Cup in Brazil, securing VVIP Hospitality seats across 19 matches, including Semi-Final and Finals.

The impact

• Brand association created with FCB for 3 years • Fan engagement, co-branded products

• Experience of watching the stars at Camp Nou – over 100 matches in 3 years – 3000+ customers flown in

• Customised, branded and autographed merchandise from Messi, Neymar and other players

• Multi-fold increase in deposits, high retention of customers – garnered deposits close of AED 1 billion

• Provided VVIP experience to over 300 UHNI customers to watch the spectacle live, all expenses paid for

• New UHNI customer acquisition

• United Arab Bank recognised on par with market leaders like ENBD/NBAD