United Arab Bank
United Arab Bank was incorporated in Sharjah in 1975 and provides both corporate and retail banking. The head office is located in Sharjah and has a network of 9 branches in the UAE.
United Arab Bank required a boost in its brand personality, and increasing its appeal to a much larger customer base.
Watermelon helped the bank ink a deal with one of the most popular football clubs in history – FC Barcelona. We also procured an exclusive alliance with FIFA for the World Cup in Brazil, securing VVIP Hospitality seats across 19 matches, including Semi-Final and Finals.
Brand association created with FCB for 3 years • Fan engagement, co-branded products
Experience of watching the stars at Camp Nou – over 100 matches in 3 years – 3000+ customers flown in
Customised, branded and autographed merchandise from Messi, Neymar and other players
Multi-fold increase in deposits, high retention of customers – garnered deposits close of AED 1 billion
Provided VVIP experience to over 300 UHNI customers to watch the spectacle live, all expenses paid for
New UHNI customer acquisition
United Arab Bank recognised on par with market leaders like ENBD/NBAD