The challenge

Improve branding & awareness for brand recall

The solution

A blend of social media (Facebook, TikTok), calling applications – BOTIM/ToTok, YouTube and Programmatic Advertising with a reach and frequency tactic to ensure that the brand was present across the top channels to create resonance and recall.

The impact

  • 1000+% increase in social media engagements

  • 30 Million+ audience reached in 2 months.