The challenge

Effective branding & awareness for the brand’s Business Lounge

The solution

Interest targeting, contextual and behavioral audience targeting In order to drive qualified traffic to the website, we used third party data to reach audiences in the sub segments such as frequent flyers, air travel, business class, departure locations, international, Asia, United Arab Emirates

The impact

• 3X Better performance of branding KPI’s vs benchmark

• 70% Gain in cost-efficiency due to market optimization