Aster DM Healthcare
Industry | Healthcare
Strengthening Aster’s leadership presence in the GCC healthcare landscape
Aster DM Healthcare, one of the region’s largest integrated healthcare providers, has played a pioneering role in shaping quality medical care across the GCC. With a growing network of hospitals, clinics, and pharmacies, Aster needed a communications approach that matched its scale and ambition, amplifying its leadership voice while highlighting its advanced care offerings and build community trust through patient-centric communications in a highly competitive market.
Watermelon Communications led a comprehensive strategy for Aster
to engage government stakeholders, media, and community groups,
while positioning its founder and chairman Dr. Azad Moopen as a
visionary leader in the industry and the community. Through
sustained outreach and engagements, spotlighting key expansions,
CSR initiatives, and milestone achievements, and navigating
high-stakes moments including COVID-19 communications, we helped
reinforce Aster’s reputation as a top-tier healthcare provider
and make it a household name across the GCC. /p>
