go beneath the
obvious
- Beyond what the market is doing, to what your audience is truly feeling
- Beyond what you want to say, to what needs to be understood
- Beyond fast content, to long-term clarity and meaning
This isn’t theory. It’s an approach honed over 25 years of solving complex challenges across changing markets, shifting reputations, and evolving technologies. Experience that proves our capacity to address leadership, organisational, and market challenges as effectively as for brand and communication.
We stay boutique by design. Always close to the work, responsive to your challenges, but backed by global reach through our IPREX partnership. That means your story carries both local insight and international weight.
Whether your challenge is commercial, cultural, reputational, or regulatory, we bring integrated capabilities: media relations, strategic communications, media buying & planning, issue management, and more.
That’s what sets us apart.
Not just how we think. Not just what we say.
But the results you achieve when we go beneath the obvious.
APPROACH & IMPACT
We don’t follow a process.
We design one around your problem.
Our method combines contextual intelligence with adaptive thinking:
Discover
We observe, question, and bring to the surface what’s missed.
Define
We clarify the real problem and what success looks like.
Design
We shape communication systems and creative solutions that work across audiences and contexts.
Deliver
We implement, assess, and refine, ensuring impact lasts beyond the first campaign.
Impact is not just visibility.
It is a reputation strengthened, a team aligned, a
market opportunity unlocked.
It’s the assurance that the work will continue to
deliver value long after launch.
For over two decades, Watermelon has worked with governments, global corporations, and local businesses alike, helping each find clarity in moments of uncertainty and change.
Throughout this time, the challenges have never been constant. Economic shocks tested resilience. New technologies reshaped connection. The rise of smartphones and social platforms transformed reputations. Sustainability and ESG introduced new demands for transparency.
In these moments, Watermelon has been trusted where the stakes were high and the landscape uncertain, advising governments through policy shifts, supporting corporations entering new markets, helping leaders manage reputations under scrutiny, and guiding smaller businesses through defining transitions. Each challenge was different in scale, but alike in one way: the need for clarity in complexity.
That history matters. It represents not age, but accumulated insight, helping clients communicate with confidence in a world that never stops changing or slowing.