LIFE AT
WATERMELON
BENEATH
THE OBVIOUS,
there is a pulse
that keeps ideas alive
and people connected.
Beneath the obvious
is where energy,
meaning, and great
work come together.
We bring together strategists, storytellers, researchers, and designers who turn complex challenges into communication that works.
Our work blends curiosity with craft. It takes patience to listen, courage to simplify, and empathy to understand perspectives before shaping messages that make sense.
We think before we act because strong ideas begin with listening and asking the right questions.
Watermelon is more than a workplace. It is a space where curiosity fuels learning and collaboration, where every brief is a chance to explore something new about people, ideas, and the world around us.
We work in small, close-knit teams where everyone contributes, challenges, and learns from one another. We celebrate both the thinkers who shape ideas and the doers who bring them to life.
We don’t chase noise. We create work that matters, work that stands up to time and conversation.
Our rituals keep us real. Some days it is deep thinking over tea; other days it is a studio brainstorm that sparks something unexpected. We take thinking days to pause, writing weeks to sharpen words, and moments together to share what we learn.
These rhythms remind us why we do what we do: to connect, to create, and to make communication meaningful.
THE VALUE
GRID
How do we know
we're being ourselves
These aren’t mantras.
They’re mirrors.
VALUE
Clarity over
cleverness
IN PRACTICE ↗
We choose the right word, not the fanciest one. We say less, but mean more.
VALUE
Think first,
then build
IN PRACTICE ↗
Strategy precedes execution. Even our experiments have intent.
VALUE
Context is
everything
IN PRACTICE ↗
We ask what's really going on in the work, in the room, in the world.
VALUE
Make space,
not noise
IN PRACTICE ↗
We don’t talk to fill time. We communicate to move things forward.
VALUE
Don’t
just deliver,
understand
IN PRACTICE ↗
We care how the work lands. Not just that it’s done.