Zoho Corp
Industry | Business Technology
Launching Zoho in a crowded market by aligning its story with the economic and regulatory trends and changes in UAE and region.
Zoho entered the Middle East at a time when the market was saturated with global tech leaders, lacking local trust and without Arabic-language support. The challenge was to differentiate its value proposition while creating immediate relevance among businesses.
We launched Zoho Books in 2017, in line with the UAE’s 2018 VAT rollout, securing instant resonance. A 360° campaign combined media briefings, press events, op-eds, and executive positioning, highlighting Zoho’s affordability and scalability. Within the first year, Zoho achieved 300% month-on-month growth, with the Middle East becoming one of its fastest-growing markets globally. The brand is now recognised as a trusted name in business technology and a partner of growth several for government entities across the region.
