TCL Electronics
Industry | Consumer Electronics
Shifting TCL from challenger brand to top-three TV brand in the Middle East.
TCL, one of the world’s top television and consumer electronics brands, sought to expand its footprint in the Middle East. The challenge laid in competing with established global players while building localised relevance among tech-savvy consumers and retail partners. The task was to shift TCL’s positioning from a challenger brand to an aspirational choice for regional audiences.
We executed high-visibility product launches, combining experiential events, PR, influencer activations, and strategic media placements. By spotlighting TCL’s innovations in AI, smart technology, and sustainability, we elevated its profile among both lifestyle and business audiences, and sports enthusiasts. As a result, TCL achieved consistent Tier 1 media coverage and new media engagements, resulting in strengthening its retail partnerships, and growing its market share. Our PR strategies helped TCL establish itself as a top-three TV brand in the region with growing consumer trust and recognition.
