Ria Money Transfer
Industry | Financial Serivces / Remittance
Challenging legacy giants to build Ria’s credibility as the UAE’s new remittance leader.
Ria, the world’s second-largest remittance brand, entered a UAE market heavily dominated by Western Union and MoneyGram. The challenge was to generate immediate awareness and credibility to compete in a saturated sector.
We launched Ria with a high-profile press conference attended by 70+ journalists, followed by a mix of PR, digital activations, radio, and influencer outreach. By highlighting the India-GCC remittance corridor and Ria’s global strength, we secured extensive coverage across Tier 1 media. This not only accelerated customer acquisition but also positioned Ria as a credible challenger and trusted partner in the UAE’s remittance landscape.
